We build Shopifystores that sell
Softerra is an engineering team. We ship custom Shopify themes, headless Next.js storefronts and the full stack work that wraps around them — for direct to consumer brands across the United States and Europe.
Trusted by 500+ brands across DTC, B2B, fashion, beauty and supplements
$ shopify theme dev --store="allstora"
→ Theme ready at localhost:9292
→ Lighthouse: 98 · 96 · 100 · 100
→ CLS 0.02 · LCP 1.4s
→ Shipping in 3 days_
Shopify development. And the engineering around it.
We do not take WordPress or Webflow jobs. We work entirely inside Shopify and the custom layers that wrap around it. Next.js. Supabase. AWS. The full stack when your business outgrows a theme.
Custom Theme Development
Full builds from Figma or PSD to pixel perfect Shopify themes using Liquid and JSON templates. Mobile first and built for speed.
Conversion Rate Optimization
Custom sections and product page layouts and sticky add to cart features. All designed to increase average order value.
Full Stack Engineering
Next.js storefronts on Vercel with Supabase Postgres and AWS Lambda backends. The kind of work we ship for Allstora every week.
Klaviyo Email Flows
Welcome series and abandoned cart and post purchase and winback flows. Custom HTML templates that match your store design.
Store Migrations
Moving stores from WooCommerce and Magento and PrestaShop and Wix to Shopify with zero data loss. Everything transfers clean.
Subscription & App Setup
Recharge and Appstle subscription configs. Custom app integrations and Locksmith access control. Bundle and mix-match builders.
Work we have shipped.
A closer look at recent projects. Custom apps, membership systems, bundle builders, and full storefront builds for direct to consumer brands.
Full-Stack Marketplace Engineering
A community-driven books marketplace engineered end to end. Not a Shopify theme but a fully custom Next.js application that uses Shopify as a commerce engine while keeping its own Supabase database, with ongoing work across chat, fulfillment routing, and curation tooling.
Invite-Only Membership & Referral System
An invite-only, tiered membership experience with a built-in Godfather Code referral mechanism. It controls who gets access, unlocks member tiers, and turns existing customers into a growth channel.
Custom Supplier Integration App
A custom app that connects the PenCarrie supplier catalog directly to Shopify. It automatically imports and keeps thousands of products, variants, and stock levels in sync, with no manual uploads.
Custom Mix-and-Match Bundle Builder
A custom bundle builder that lets shoppers assemble their own multi-product packs in one smooth flow, with live pricing, cart conflict handling, and a clean path from selection to checkout.
Storefront, Blog Platform & Email Automation
A full storefront build including homepage, about, and a custom blog hub with reusable post templates, extended with Klaviyo email campaigns and automated flows that keep customers coming back.
Collection Experience & Conversion Optimization
A redesigned eyewear shopping experience with smarter collection filters, a cleaner layout, and a frame only purchase option, paired with Klaviyo segmentation and site performance hardening.
Texas Gift Baskets · GrayLabs · Herban Hemp · CruiseMap · DeVaultClub · Navico Health · Katarina Djordjic.
Over 500 brands served across direct to consumer and business to business and fashion and beauty and food and beverage and supplement verticals.
Tools we use every day
Figma
ClickUp
n8n
Supabase
Next.js
CSS
Shopify
JavaScript
HTML5What our clients say.
Over 100 five star reviews on Upwork from brands across the world.
"This is the second time I have worked with Muhammad and once again I am very satisfied with the results. He implemented a custom personalization system on my Shopify store exactly as I needed."
"He has been a very responsive and fast and high quality freelancer. Delivered exactly what was needed without any back and forth confusion."
"Excellent Shopify developer. Handled complete theme customizations and product page builds with no handholding needed. Will definitely be coming back for more work."
Tell us about your Shopify project.
Share your project details and we will review them and suggest a clear next step within 24 hours. No pressure and no obligation.
Hire us on Upwork →